Not a Question of “If…”, but “How Much…”
As of this writing, both Apple and Microsoft are trillion-dollar companies, which looks like this: $1,000,000,000,000. That’s a one followed by 12 zeros. Now, why does that matter? Well, odds are you’ve seen a commercial from them on t.v. We’re almost sure everyone has seen an ad from them on Youtube, as well. Assuming that’s true, that tells us that you have seen two of the highest valued companies in the world using paid ads. If behemoths like those two companies are using paid ads, then that tells us, ads are almost a must for the smaller companies. You won’t be spending as much as they do, of course. However, this isn’t a question of if you should use paid ads, but only a question of how much.
Step One: Determine Your Budget
First things first, you’re going to want to determine your budget. Before you embark on a road trip, you must first fill your car up with gas and have a general idea of how much gas money you’ll need before you reach your destination. Using paid ads is a similar concept. You should have an idea of where you would like your ad campaign to take you. The more leads/sales you want to make, or continuing with the example, the further your road trip is, the more you will likely need to spend to reach your destination. There’s a reason why big companies spend head-spinning amounts of money on ads. Here’s two that you should know:
- They work. You can rest assured that they aren’t just donating money to different ad companies out of the goodness of their hearts. Ad agencies work.
- They have a destination that is almost unimaginably far. Which, shouldn’t surprise you, requires A LOT of money. Therefore, their budgets account for that.
So concluding step one: determine your budget. Figure out how many sales/leads you need per month, then make a budget for getting that done. If you allow us to work with you, we’ll help you out on this part.
Step Two: Determine What Platform to Use Paid Ads on
We, Advertise Correctly, specialize in 5 different platforms. Here’s a quick and simple rundown on each:
- Facebook – It is the largest ad platform and allows for extreme targeting. Happens to be the best overall platform for a product-based business.
- Twitter – This platform allows you to go viral with lighting quick shares and interactions. Best overall platform, when used for developing a business-customer relationship, or in other words, customer service.
- Google – It’s hard not to use Google; therefore, it’s easy to get in front of your intended audience. Will be the best overall platform for a service-based business.
- Linkedin – This is your destination if you are looking to fill a position in your company. Also, best used when looking for a business to business relationship.
- Pinterest – Pinterest is an excellent platform if your target audience involves women because the site is ~70% women. With that being the case, best for products that use glamorous pictures.
To sum things up, know your destination and know your budget. You can accomplish this in three easy steps:
- Know how many leads or sales you need; this is your destination.
- Figure out your budget; this is your fuel.
- Pick the appropriate platform to operate on; this is your roadmap.
This is only the tip of the iceberg, but we’ll continuously add to the blog. However, this should be enough information to get you started on your advertising journey. If you have any questions, feel free to email us or leave a comment below.